Contact Us

Our team is excited to start brainstorming ideas for your game or technology campaign. Email our CEO - (jay at powellgroupconsulting dot com) below to schedule your free initial consultation to chat with an expert, inspire ideas, and learn how our process works. Don't hesitate to send us other inquiries as well! Someone will be in touch in 1-3 business days to answer your questions and get you started.

A team to build the dream.

Our founder has over 20 years of experience in business development and licensing. Throughout his career he has structured deals for companies such as DICE, Paradox Interactive, People Can Fly, Haemimont Games, and Starbreeze Studios. He has also worked with companies such as Disney, Nickelodeon, Valiant Entertainment, National Geographic and dozens of other licenses. We focus on building positive relationships between various forms of media and the game space as well as bringing top developers and publishers together to create great products.

Jay Powell

Over the past 20 years, Jay has negotiated and closed countless deals for licensing, development and distribution. Jay has developed and continues to maintain relationships with companies such as Amazon, National Geographic, Disney, Cartoon Network, MTV, Nickelodeon, and Microsoft. In 2010 Jay licensed the NYT bestselling author Mary Kay Andrews’ work which led to a #1 casual game, and he has overseen the development of more than a dozen titles based on licenses such as Garfield, Holly Hobbie, Strawberry Shortcake, and a wide selection of Disney characters on multiple platforms. He has also been published in ‘Game Design Methods’ and ‘Secrets of the Game Business’ and spoken at numerous industry trade shows and events.

Jennifer Cooper

Joining the industry in 2003 as an Office Manager, Jennifer is a veteran of multiple game companies including Playdom—a division of Disney Interactive Media and fiveonenine games. As the CCDOO for The Powell Group, she oversees all lead generation activities including research, analyzing collected data and identifies targets to prospect. She crafts and executes all outreach campaigns to secure meetings with decision makers. Jennifer also manages the business development database, plus the social media calendar for The Powell Group and is the CEOs right hand. Her focus is to create lasting partnerships and is committed to helping clients succeed.

Heather Chandler

Heather Chandler is a veteran producer with over 20 years of experience in the video game industry. During her career, she has led teams at Epic Games, Electronic Arts, Ubisoft, and Activision. She was most recently Senior Producer on Fortnite, and worked closely with the development teams on managing the development, deployment, and updates for Fortnite. She has worked on over 35 games, including Never Alone, Star Trek Rivals, the Ghost Recon series Godfather Slots, Kingdoms of Amalur: Reckoning, Sid Meier’s Railroads, Monster Madness: Battle for Suburbia, Rainbow Six 3: Raven Shield, Shanghai: Second Dynasty, Vigilante 8, and Apocalypse. Heather is the author of The Game Production Handbook, The Game Localization Handbook, and several articles on game development and localization, which have been published in Secrets of the Game Business and The Project Manager’s Desk Reference, 3rd Ed.  


Laura Angell

Laura Angell is a multimedia expert with over 15 years of experience spanning game development, video production and education. She managed all video services for the largest professional video game conference on the east coast and was chair of the NC-Triangle chapter of IGDA. She brings a wealth of knowledge in current media, and excels at researching the latest in comics and video games to provide actionable leads. Well versed in corporate media, asset management, PR, licensing and business relations, Laura brings a variety of skills to the team. She is a graduate of UNC-Greensboro with a degree in Communications and Media Production and also serves as Women in Games Austin’s Development Chair.  


Dan Long

Dan Long, AKA “INDIE” has been a fixture in streaming since 2013. He was partnered by Twitch in 2014 and has been active in the community ever since. Indie has recently joined The Powell Group as the host of “Indie Game Business” on Twitch. Outside of his stream, Dan has also helped companies such as Netease, Tencent, and AMD with influencer marketing to streamers on Twitch and Youtube, and PR campaigns for games such as Arena of Valor, Immortal Conquest, and Fringe Wars. Dan has been a vital asset to multiple campaigns that have helped game companies break through the much saturated market and lead them down the road to success.  


Testimonials

“Jay Powell and his team at Powell Group Consulting have been invaluable in helping me and Psyop navigate through the rapidly evolving gaming landscape. Building on the success of Clash of Clans, we focused on creative marketing services for mobile gaming developers and publishers, and TPG have been a tremendous help with well qualified introductions, match making, and follow up, particularly at the major conferences.”

Justin Booth-Clibborn, CMO/Head of Business Development at Psyop

"We have worked with The Powell Group since 2014. Jay Powell really took the time to understand our business model. More than a consultant, his team became an extension of our business office." or "Jay Powell really took the time to understand our business model. More than a consultant, his team became an extension of our business office."

Stephen Kick, CEO of Night Dive Studios

“We turned to Jay as he was recognized as the leading and preeminent expert, and leader, in market intelligence and developer strategies. Jay’s experience and industry knowledge translated into immediate benefit for the Company. His long-reach into the industry was able to provide us with insights that both verified our positioning but more importantly, demonstrated that some of our assumptions required course correction and redesign to the platform. Had we not engaged Jay and the Powell Group, the costs and delays would have been consequential and substantial.”

Brian Anderson, President and Chief Strategy Officer of PlayAPI 

“[The Powell Group] did a tremendous job of setting Manitoba companies up in top tier meetings with great potential, not to mention successfully attracting some high profile companies to the Manitoba Networking Dinner. We appreciate all of your hard work and insights along the way.”

Louie Ghiz, Business Director, New Media Manitoba

"We've used The Powell Group for our last two conferences to prep our material, guide us with respect to our IP and help set up meetings and proposals. We enjoy their no-nonsense approach and look forward to working with them again."

Darryl Wright, President of Punk Science Studios

Some Of Our Clients

We've got what you're looking for.

See for yourself why we have been supportin this industry and helping companies grow for nearly a decade.

Schedule a Consultation

Unmatched Knowledge Unparalleled Reach

The Powell Group is a full service consultancy led by a CEO with over two decades of experience in the game industry. Since 2010 we have been helping developers, publishers, technology companies, conferences, and others grow and succeed in the world of video games. Our network of over 4,000 game developers and more than 600 publishers ensures we have the broadest reach in the game industry.

Schedule a Free Consultation

How we help

With our unbeatable industry knowledge and extensive network with both developers and publishers, we can assist your project at every stage-from test proving your idea to distributing your project globally. 

From feedback based on years of experience to market and consumer research. We ensure your tech or game is vetted and prepared for success. 

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A good product without users is like a car without wheels. We will ensure your project reaches its audience and create ways to monetize.  

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Being at the right place and the right time is key. We will find the best partner and strategy to being your product to the market.  

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Our "Indie Game Business" initiative began as a Twitch show intended to teach the business, licensing, and marketing aspects of game development to developers. Over a year later the show has helped countless teams and featured interviews with dozens of industry experts and veteran teams.  

Now this initiative also includes the first fully online business to business matchmaking event created for and designed by game developers and publishers.

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From the blog

How Listening to Indie Developers Led to the Creation of a New Kind of Conference for Games

Read More

Where and How to Sell Your Indie Game

Meet your new team.

Let's hop on a quick, free call and talk about you, your ideas, and opportunities.

Want to join one of our online business matchmaking events?

Online Video Game Business Matchmaking Conference

Meet global deal makers and decision makers from the comfort of your own home or office. 

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Companies in the game industry need to network and pitch products in order to survive and grow. The problem is that the traditional conferences and trade shows are prohibitively expensive. By the time you add up conference tickets, flights, hotels, meals, and Uber, a single person is looking at thousands of dollars for a two day show.  

We're presenting another option. Use MeetToMatch, the same leading matchmaking service you use at almost 20 international b2b game events, to find the the best game companies in the industry. See what they are looking for and when they are available. Book your meeting, and when it's time to meet, click a button and go straight to a video call.  

Meeting the best partners for your game or technology doesn't get any easier than this.

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What Our Attendees Say

“I love that I didn't have to scramble to find the right building/meeting room etc. and it gave everyone more time to actually talk, instead of worrying about where you needed to be next. I'm totally sold that this is the best way to conference!

Ericka Evans - Head of Production, Phantom Compass


“I have been publishing games for many decades and have attended all the conferences and shows throughout. While those shows are great and are very needed for our industry, your online conference was a breath of fresh air. I know many small developers have a hard time getting to these conferences and even when they do its really hard to make meet the people you need to meet. Your conference gives them as well as publishers like me an opportunity to get 25-30 meetings done in 2 days. I look forward to more of these in the future and I thank you for your efforts.”

Jesse Sutton - CEO, Majesco


“Hailing from Sydney Australia, we found this event hugely beneficial as it gave us the opportunity to connect and network with people we usually need to fly out to meet. The running of the event was very smooth, information was easy to locate and always up to date, and it was very easy to schedule and conduct multiple meetings from our own office. I see a lot of potential in this as a networking tool and I look forward to future events.” - Daniel Cohn - ConneD Games”

Daniel Cohn - ConneD Games

Join us for our second event and spend two full days with over 100 industry leaders from publishers, developers, marketing firms, and technology providers.

Get up to $50 off registration if you sign up today for Early Bird pricing!

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Some of our past attendees

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Indie

$99

  • Full access to the MeetToMatch system. 
  • 5 outgoing meeting requests
  • Unlimited incoming meeting requests
  • Access to event exclusive Discord channels

Save $15 by ordering before June 17

Standard

$250

  • Full access to the MeetToMatch system. 
  • Unlimited outgoing meeting requests
  • Unlimited incoming meeting requests
  • Access to event exclusive Discord channels
  • Directory of attendees after the event

Save $50 by ordering before June 17

Sponsor

$1,999

  • All benefits of the Standard ticket
  • Logo placement on this site
  • Featured placement on MeetToMatch matchmaking site
  • One promotional email to attendees
  • Logo placement on all attendee emails
  • Personalized matchmaking support
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What We Do

Ideate and Develop

 IDEA TESTING and QA 

For the past two decades, our team has produced and tested nearly 100 titles across multiple platforms. Using our experience, network contacts and ongoing industry research, we can help put together focus groups and test plans to ensure your game not only works the way it should but also appeals to the broadest audience possible.  

IP LICENSING 

Licensing is the foundation of our expertise at The Powell Group. We provide full support for inbound and outbound licensing, including licensing opportunity analysis and roadmap creation based on your IP. We can also create customized identification and acquisition programs to find IP’s that that complement your games, and negotiate contracts for partnerships and support.  

WORK FOR HIRE SOLUTIONS

We’ve built a vast network of developers, designers, producers, QA and more that we can leverage to bring your IP to life. We’ll work with you to match our carefully vetted vendors with your needs. Or, if you’re a game development team looking for new opportunities, we can match you with IP holders to leverage your talent and creativity.  

DEVELOPENT and PRODUCTION

Our experienced producers will help create a plan and work with your team to get your game to market on time and on budget, regardless of scope or platform.  

Network and Growth

INDUSTRY EVENT SERVICES  

From small local shows to Gamescom and GDC, we help you navigate the complex world of games industry events. Our services range from providing counsel on how and when to participate in events that maximize your investment, to booking appointments, creating media kits and offering speaking training and interview preparation. And if you need that extra help, we’re also available for onsite support at the conference and follow up training to ensure no loss of momentum.  

BUSINESS MENTORING  

With over 75 years of collective experience in the games industry, our team understands how to create a solid foundation to build your team and grow your business. We’ll work with you to help steer your company toward success and provide you with the best practices you need to continue to thrive, with services that include a full SWOT analysis of your team, company, game, or technology.  

MARKET RESEARCH and FEEDBACK 

When you are pushing boundries with new games or technology you need to make sure you're moving in the right direction. We'll work with you to create online campaigns or one on one focus testing. By leveraging our network of over 4,000 game developers and more than 600 publishers, we will insure your product is answering the needs of your market.

Publish and Distribute

SELF-PUBLISHING GUIDANCE  

Self-publishing can be intimidating but we can help! Let us give you identify your options and recommend solutions, from on-boarding through gold master, and review agreements on your behalf from contractors to distribution and marketing opportunities.  

PARTNER OUTREACH  

We’ve leveraged our decades of experience to create a solid network of publishers, developers and service providers to match with your needs. Let us work with you to identify and outreach to potential new partners for RFP prospects, or to partners in games, advertising, and television/film for new RFPs. We’ll also review outgoing RFP submissions and provide counsel on best practices for creating and maintaining successful partnerships.  

LOCALIZATION and TESTING 

Our team can provide management and training on localization, testing, and QA to allow you to focus on creating a great game. And if you don’t have a team in-house, we can help vet and match a localization partner for you.  

Let's get started.

Our team is here for you. We're excited to start brainstorming ideas for your game or technology. Schedule your free initial consultation to chat with our CEO and learn how our process works.

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